Continuing Fitness has announced its designation by the President’s Council on Physical Fitness and Sports as a ‘50th Anniversary Partner to Get America Moving!’ Through the partnership, the two organizations will jointly promote physical activity, fitness and sports throughout 2006, when the Council is celebrating its 50th Anniversary.

Established by President Dwight D. Eisenhower in 1956 as the President’s Council on Youth Fitness, the Council was later expanded to include Americans of all ages and abilities. Today, the Council is a federal advisory committee of up to twenty members, who recommend programs and initiatives on physical activity, fitness and sports to the President through the Secretary of Health and Human Services (HHS). President George W. Bush established the HealthierUS initiative in 2002 to stress prevention through healthy lifestyle choices, including daily physical activity, sound nutrition, preventive screenings, and safe behaviors.

“We are proud to work with the President’s Council on Physical Fitness and Sports as a 50th Anniversary Partner to Get America Moving,” said John Bowser, President and CEO, Continuing Fitness, Inc.. “We congratulate the Council for fifty years of challenging older Americans to be active, healthy and fit.”

Continuing Fitness arose out of the demand for products specifically tailored to the needs of fitness-conscious mature adults. Each product is designed to provide safe, low impact exercise solutions that are easy to use and make people feel better. We encourage older adults to utilize our products as part of their daily fitness routine in conjunction with the President’s Challenge Active Lifestyle Program.

"We’re delighted to have Continuing Fitness as a 50th Anniversary Partner to Get America Moving,” said Melissa Johnson, executive director of the President’s Council on Physical Fitness and Sports. “We’ve established the 50th Anniversary partnerships to recognize the valuable contributions in health and fitness of our longstanding colleagues and friends and to establish relationships with new partners who are doing this vital work today. We’re fortunate at this time in our history to have a President who 'walks the talk.' For those who say they have no time to be active, we answer that the man who is arguably the world's busiest person understands how important it is to make time for physical activity in his day. If there were a prescription medication that produced all the health benefits of daily physical activity, everyone would take it. Physical activity is truly the 'magic’ pill."