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LAKE FOREST, Calif. – Fitness icon Jack La Lanne will host a new commercial to promote the Resistance Chair exercise system manufactured by Continuing Fitness. The 2-minute commercial will run on MSNBC and other national cable television networks beginning in late February, 2006.
“Having Jack La Lanne demonstrate our Resistance Chair is very significant, since Jack has seen hundreds of fitness products over the years and has chosen to be affiliated with ours,” said John Bowser, CEO of Continuing Fitness, Inc. As Bowser explains, Jack La Lanne is a very appropriate spokesman for the Resistance Chair, since many of the intended customers for this product watched Jack's television shows during the 1950s through the 1980s and recognize him as a true pioneer and expert in the fitness industry.
About Continuing Fitness: Established in Orange County, California, Continuing Fitness was founded in 2002 and arose out of the demand for products specifically tailored to the needs of fitness-conscious mature adults. The company’s mission is to develop innovative exercise products and equipment for use in gyms, senior-friendly fitness facilities, wellness centers, hospitals, assisted living facilities and the home to help mature adults remain active and lead independent lives. In 2005, Continuing Fitness launched its diverse product line, including the Resistance Chair™, Palm Bells™, the Resistance Gym, Home Gym and a complete line of fitness accessories.
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